Fear Fest, in South Beloit, Illinois, has been scaring locals inside the Haunted Barn and on the Haunted Hayride every October since 1998.
Challenge
Reach a larger audience on a smaller budget.
Solution
Create a website. Target local fans on Facebook with Video Ads.
Results
Fear Fest had a record attendance of over 7,000 people in 2016. Using Facebook to promote their commercials, as well as running Free Ticket Contests we achieved a 2372% return on investment.
55.19% CTR
82% less CPA
10,855% ROI
From The Client
“In the past we have spent large sums of money on traditional advertising. We were tired of receiving mediocre results. After working with Barclay Digital we were able to cut our normal advertising budget in half and receive incredible results, better than ever before.”
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